Little Joe Woman is the brainchild of creative director Gail Elliott who is no stranger to mixing and maxing various materials to achieve her own unique brand of luxurious yet edgy island attire. The use of silks especially help to highlight her fashion and lingerie collections.
On a recent trip to Bali I paid a visit to one of my favourite Island-Luxe boutiques, Little Joe Woman. I had the pleasure of interviewing the face and talent behind this brand, designer and world renowned supermodel, Gail Elliott. Gail shares snippets of her modelling career and the passion behind her luxurious label.
Gail Elliott, Creative Director for Little Joe Woman used to model in the 80s / 90s and had the honour of working with some of the most influential designers in the industry. Here, along with her model friends, Gail Elliott remembers a designer and friend - Azzedine Alaia, "Papa".
After years of stalking the runway with her supermodel alumni (Cindy and Helena are still her besties) it was no surprise when Gail Elliott started her own fashion label. Launching with a line of silk slips in the nineties (which were, naturally, gifted to her model pals), Gail's line Little Joe Woman quickly took off. Now, nearly 15 years later, she has relocated to Bali to continue working on her label, open a boutique, and run her online store. She invited us into her stylish villa that she shares with husband Joe Coffey and revealed a beauty routine that is as comprehensive and knowledge-filled as one would expect from a model who has shot with everyone from Meisel to Testino.
Laid back luxe meets pure Bondi chic at Little Joe Woman by former supermodel Gail Elliott. Adding serious fashion cachet to the island, Little Joe Woman is all about capturing that jetset, supermodel style. Think glam island attire that screams beach babe (not beach bum): silk lingerie, floaty frocks, leather sandals, off-shoulder tops, tote bags, and handmade panama hats from Ecuador – perfect for summer fests, high season parties, or simply sunning yourself around the world in ultimate supermodel style.
"I was extremely fortunate to enjoy a successful 24 year career as a model based in New York in the 80s and 90s but had begun to feel a need to express my learnings and fashion thoughts and feelings creatively."
Through her daily Instagram posts, Gail is quite open about her feelings for husband and soulmate Joe Coffey. As they base their lives in Bali, they are often seen lunching, walking the pooches or shooting new campaigns for Little Joe Woman. Joe is the man behind the lens for most of the photo shoots.
With love in the air, I decided to talk romance with Gail …..
When invited for lunch chez Azzedine Alaïa — in his vast open kitchen at a big glass table — you never know who might show up.
Little Joe Woman is a rock-chic, luxe-resort fashion line that started in New York by Gail Elliott, a successful model in the 80s and 90s, who walked the runway alongside Cindy Crawford and Helena Christensen.
Welcome to Australia. Love you big time ! GE x #gailelliott
Loving my new @LittleJoeWoman_ top and sandals! Thank you, #GailElliott! 💋•