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Creative Director - Gail Elliott


Gail Elliott, Co-Founder, Creative Director and Designer of iconic fashion label, Little Joe Woman by Gail Elliott is a world-renowned supermodel and beauty icon. As a young woman living in New York during the famous ‘supermodel’ era, Gail worked for all the preeminent designers and heralded photographers such as Helmet Newtown and Steven Meisel. Gail has graced the covers of the world’s top fashion magazines and is famous for her sense of style.

After being introduced by mutual friend, Helena Christensen at renowned Sydney nightclub, Kinselas to her husband, Joe Coffey who is CEO of Little Joe Woman by Gail Elliott. Gail fell in love and has called Australia home for over a decade. 

After a long and successful career as a model, Gail came to appreciate quality, luxury and how beautiful clothes can make a woman feel. Little Joe Woman was inspired by Gail’s need to express her fashion experience and style in a hands-on and creative way.

Gail’s early designs struck a chord with her jet-set girlfriends Cindy Crawford, Yasmin Le Bon and Helena Christensen and Little Joe Woman’s reputation for exceptional quality and ‘supermodel style’ was solidified in the International fashion arena. Two years ago Gail and Joe moved to Bali, opened a Little Joe Woman by Gail Elliott boutique in Seminyak, moved all operations as well as their on-line store and run their business from Bali. They see Asia and especially Singapore as becoming a very important part of their business.