About Us

Founded in New York, moved to Sydney and now based on the amazing island of Bali, Little Joe Woman by Gail Elliott is a women's fashion brand of resort wear, and it’s Co-Founder, Creative Director and Designer Gail Elliott is a world-renowned model and beauty icon.

 

Gail has graced the fashion pages, covers and runways for the world’s top international fashion magazines and designers and is known for her sense of style.

 

Gail and her husband, Joe Coffey who is the CEO of their brand Little Joe Woman by Gail Elliott, lived in New York for 24 years where she enjoyed a long and successful career as a model and he as a property developer.

 

As a young woman living in the city during the famous ’supermodel’ era, Gail worked for all the preeminent designers and heralded photographers, stylists and fashion editors and came to appreciate quality, luxury and how beautiful clothes can make a woman feel.

 

The brand was inspired by Gail’s need to express her fashion experience and style in a hands-on and creative way by balancing style, comfort and rock-chic elegance and draws on inspiration from her life and her love of the fashion world.

Working from their own design studio and factory in Bali, they produce ethically and sustainably with local pattern makers, seamstresses and craftsmen.

 

Gail’s designs struck a cord with her supermodel girlfriends Cindy Crawford, Yasmin Le Bon and Helena Christensen and Little Joe Woman’s reputation for ’supermodel style’ and exceptional quality were solidified in the international fashion arena.

 

She designs luxe, high quality, timeless pieces for life, work and everything in between and you will love living in Little Joe Woman.

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Read Our Blogs

By Nabila Fasza
Apr 04, 2023
On a recent trip to London, the city in which I was born and raised, I had the opportunity to visit all my favourite places and discover even more. This cool, one-of-a-kind city has so much to offer whether you’re looking for the latest must-book restaurants, hotels, art galleries or bars for after dinner drinks.
By Nabila Fasza
Jul 08, 2022
A DAY IN MY FASHION LIFE…
Gail Elliott Our Little Joe Woman Co founder + Creative Director Takes You Through Her Day
By Monika Suryani
Jun 28, 2022

A few years ago, my husband Joe Coffey (CEO of Little Joe Woman by Gail Elliott) and I, set off for London from Sydney for our good friend Yasmin Le Bon’s surprise 56th Birthday party.

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