Gail wears the Vision Of Love silk dress in cinnamon
“Meet Gail Elliott the Co Founder, Creative Director and Designer of
our fashion brand Little Joe Woman who finds inspiration from her life
and world travels, loves living in Bali and can’t live without white
I’ve lived in London, Japan, New York, Sydney and now Bali and have always loved having white orchids in my homes.
What’s your star sign?
I’m a Gemini - my husband Joe Coffey, who is the Co Founder and CEO of our fashion brand, says that sometimes he feels like he married four different people!
I’ve stayed at so many beautiful hotels with my husband over the years, all around the world as a fashion model and we have the best memories staying at Sanderson Hotel in London, Como Hotel in Bangkok and Legian Beach in Bali.
The Legian, Bali
What’s your favourite beach?
A little beach in Flores, Indonesia.
Any favourite Little Joe Woman pieces?
My slip dresses are my most favourite pieces from all my collections.
We started with six slips and six camisoles in six colours and slips have been a staple for our brand - something we’ve become known for.
They’re so easy to wear literally everywhere, whether alone or layered in cooler climates with cashmere and boots.
What’s your fashion style?
I love to wear simple, good quality pieces that aren’t particularly on-trend, pieces that make me feel good, have a little rock-chic vibe and that I can pack and wear anywhere. I guess dresses are and have always been my thing because they make me feel put together quickly and can be worn with flats, heels or boots.
I also love leather jackets and a well cut blazer when travelling, as well as vintage designer handbags.
Favourite pieces of jewellery?
I love my engagement ring my husband designed with jeweller Kelly Gerber and my Indian gold bangles my mother gave me which were hers growing up - I never take either off, I even sleep in them.
What are you reading?
I have a few books going right now - I’m re-reading A Signature Life by Diane Von Furstenberg, Grace - A Memoir by Grace Coddington and I’m always thumbing through paragraphs of Unlimited Power by Anthony Robbins.
What are you listening to?
Anything from Post Malone, Young Pinch, and the playlists my husband makes for us.
What are you working on right now?
For the past year I’ve been working from home which I’m really enjoying but seem to be busier than ever as I’m taking care of design, customer service, social media, and everything else that goes with running a fashion brand but I love what I do so am very grateful that we are still in business during a pandemic.
Your quarantine saviours?
Having my husband who is my best friend and business partner to go through this with, beach walks, reformer Pilates, watching our favourite TV shows and cooking.