Team Work: Gail, Joe + Little Joe Woman

Team Work: Gail, Joe + Little Joe Woman

T E A M  W O R K

“I wanted to talk about team work as some of you aren’t aware that my husband of twenty three years, Joe Coffey, who is also the CEO of our Little Joe Woman brand, and I work closely together to produce ethically with our local Balinese factory staff, pattern makers, seamstresses, craftsmen and everyone else involved in making our brand what it is today.

Together, we oversea every detail from choosing our prints, designing of the collections and sitting through each fitting to ensure everything fits perfectly, to the concepts and fit-outs of our stores.

People often tell me they could never work with their husbands but for us it’s something we do and love. We have many exciting new plans happening in 2021 and look forward to sharing them with you.

For now, thank you all for shopping with us.”


Love, Gail + Joe xx


Gail Elliott

Co Founder + Creative Director


Joe Coffey

Co Founder + CEO




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