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“Some of you know me, my history as a fashion model in the 90s and when and why I started our Little Joe Woman fashion brand but for those of you who don’t, I wanted to share."


Gail Elliott

Co Founder + Chief Creative Operations

Little Joe Woman by Gail Elliott





In the late 80s and 90s which I and many consider the best time to have been in the fashion world, I was extremely fortunate to enjoy a long and successful 24 year career as a fashion model based in New York.

For many years I worked with all the talented supermodels and designers of that time from Azzedine Alaia, Calvin Klein, Ralph Lauren Marc Jacobs to Karl Lagerfeld, Prada, Gianni Versace, Hermes and Chanel and every other designer you can think of, walking their runways and shooting for their campaigns and editorials.




It was they who taught me the cut of a garment and how it should look and sit on the body to make you feel confident and beautiful. From them I learned colour, print, fabric and quality.



I also worked with every fashion magazine internationally - Vogue, Bazaar, Elle, Marie-Claire, In-Style and many more as well as all the top fashion stylists and it was they who taught me how to style, showed me which pieces look good together, how to balance proportion and what shapes suit certain body types.




As well as being the designer for our brand, I love to talk to customers about all the details and discuss sizing, colour and what suits you. I can be contacted via our customer service email, online chat, our Instagram pages, Insta Direct Messages and WhatsApp!

If you ever have any questions, please simply reach out and if not, simply say hi - I look forward to hearing from you!




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