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MYER BLOG 5 minutes with Gail Elliott of Little Joe Woman

Posted: Aug 07 2014

Little Joe Woman is the highly sought after label designed by former supermodel Gail Elliott and takes on a luxurious rock chic attitude. Since returning to Australia, the brand has evolved to include a focus on softer wardrobe staples as well as luxe statement pieces, ideal for creating the perfectly balanced wardrobe.

The Little Joe Woman appreciates a little luxury and is always on trend, but who exactly is she?
“She’s chic and stylish, subtly sexy, loves to travel, likes to find something special in clothing and loves fashion,” says Creative Director Gail Elliott. “A little like me!”
With a range of stunning statement pieces that embody a boho-chic feel, this season’s collection plays with draping and a more relaxed silhouette, a move on from the stronger more structured shapes Elliott is known for. The new collection also continues to feature the label’s classic pieces that offer layering opportunities, ideal for pre-summer nights.
“This season we’ve focused on further developing signature Little Joe Woman elements and continuing with our feline strength as seen in our much loved leopard print pieces,” say Elliott.
“We’ve once again explored relaxed tailoring, soft drape and fabric manipulation to add texture and detail across the range – I call it luxurious, rock-chic and sensual.”

Bringing sexy back once again, this summer’s Little Joe Woman collection has our outfits for the upcoming party and festival seasons sorted!

 

Article source: MYER Blog 

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