“ Hi Little Joe Woman readers, it’s Gail Elliott here, and today we have a special newsletter in which I’ll be highlighting what I’ll be wearing on Valentine’s Day..."

The secret to making your outfits but most of all you, stand out.

“ Feminine and the ultimate less-is-more style is what I’m typically drawn to when designing."

“ I love slinking around in a 90s slip dress and slip dresses and slip skirts have become my uniform that I feel comfortable wearing anytime, anywhere.”

Gail Elliott’s stylish looks for off-duty dressing.

Style is all about wearing something that’s timeless and which gives you confidence.

“ I dress women who like to look elegant with an edge. Feminine and the ultimate less-is-more style is what I’m typically drawn to when designing.” Gail Elliott

My style can best be described as: a combination of rock-chic elegance and boho-luxe with a touch of haute-hippy
A Little Joe Woman always: has impeccable manners, is always excited to travel, loves and appreciates life

I’m a print girl.  In fact, I’ve always been drawn to prints and patterns that create a bold fashion statement. Prints are timeless, add edge to a wardrobe, and appeal to a diverse age group (great style knows no age after all). While some people love print, others won't go near it, but I’ve had an affinity towards patterns and they have been a part of my personal fashion history.

I love my office and the team that work around me. I find it such an inspirational place to be, surrounded by beautiful images, my favourite photography books – some of which I collected whilst living in New York for 24 years.